Building Web3 Community
Common – 2022
Duration
Roughly 1 year
Roles played
Product Design Lead
Team
Led two product designers and one graphic designer
Collaborated with Engineering, Growth and Business Teams
Brief
How can we reimagine governance and community building in Web3 through intuitive community experiences?
How can we reimagine governance and engagement in Web3 through intuitive community experiences?
How can we reimagine governance and engagement in Web3 through intuitive community experiences?
The magic of Web3 communities emerges when we strip away the complexity and focus on human connection. Looking at thriving crypto communities, you'll notice they're not built on tokenomics alone – they're powered by shared purpose, meaningful participation, and collective decision-making.
Social coordination in Web3 doesn't have to feel like reading a technical whitepaper or navigating complex governance systems. By starting with human interaction patterns and working backwards, we're creating spaces where community formation feels natural and governance becomes second nature.
The development journey pushed us to rethink crypto-social interactions. Our research showed that successful Web3 communities need both familiar social patterns and innovative governance tools. This led to key architectural decisions: a mainbar that seamlessly blends traditional social features with crypto-specific elements, a contextual sidebar that adapts to different community needs, and profile pages that tell a complete story of both social and on-chain activity.
Community and profile design became a crucial focus - moving beyond the typical wallet-as-identity model to create rich personal spaces where reputation, governance participation, and social connections come together naturally. We built navigation structures that make complex Web3 interactions feel intuitive, whether you're creating a proposal or engaging in community discussions.
The platform focuses on four core elements: seamless community creation tools that guide founders through establishing governance structures, multi-dimensional profiles that showcase both social and crypto identity, an intuitive proposal system that makes participation natural, and rich posting tools that foster meaningful discussions. Each element was designed to scale with communities as they grow and evolve.
A proposal doesn't feel like a complex governance mechanism – it feels like starting an important conversation. Community creation isn't about setting up smart contracts – it's about bringing people together around shared interests and goals.
The magic of Web3 communities emerges when we strip away the complexity and focus on human connection. Looking at thriving crypto communities, you'll notice they're not built on tokenomics alone – they're powered by shared purpose, meaningful participation, and collective decision-making.
Social coordination in Web3 doesn't have to feel like reading a technical whitepaper or navigating complex governance systems. By starting with human interaction patterns and working backwards, we're creating spaces where community formation feels natural and governance becomes second nature.
The development journey pushed us to rethink
crypto-social interactions. Our research showed that successful Web3 communities need both familiar social patterns and innovative governance tools.
This led to key architectural decisions: a mainbar that seamlessly blends traditional social features with crypto-specific elements, a contextual sidebar that adapts to different community needs, and profile pages that tell a complete story of both social and on-chain activity. Community and profile design became a crucial focus - moving beyond the typical wallet-as-identity model to create rich personal spaces where reputation, governance participation, and social connections come together naturally. We built navigation structures that make complex Web3 interactions feel intuitive, whether you're creating a proposal or engaging in community discussions.
The platform focuses on four core elements: seamless community creation tools that guide founders through establishing governance structures, multi-dimensional profiles that showcase both social and crypto identity, an intuitive proposal system that makes participation natural, and rich posting tools that foster meaningful discussions. Each element was designed to scale with communities as they grow and evolve.
A proposal doesn't feel like a complex governance mechanism – it feels like starting an important conversation. Community creation isn't about setting up smart contracts – it's about bringing people together around shared interests and goals.
The magic of Web3 communities emerges when we strip away the complexity and focus on human connection. Looking at thriving crypto communities, you'll notice they're not built on tokenomics alone – they're powered by shared purpose, meaningful participation, and collective decision-making.
Social coordination in Web3 doesn't have to feel like reading a technical whitepaper or navigating complex governance systems. By starting with human interaction patterns and working backwards, we're creating spaces where community formation feels natural and governance becomes second nature.
The development journey pushed us to rethink crypto-social interactions. Our research showed that successful Web3 communities need both familiar social patterns and innovative governance tools. This led to key architectural decisions: a mainbar that seamlessly blends traditional social features with crypto-specific elements, a contextual sidebar that adapts to different community needs, and profile pages that tell a complete story of both social and on-chain activity.
Community and profile design became a crucial focus - moving beyond the typical wallet-as-identity model to create rich personal spaces where reputation, governance participation, and social connections come together naturally. We built navigation structures that make complex Web3 interactions feel intuitive, whether you're creating a proposal or engaging in community discussions.
The platform focuses on four core elements: seamless community creation tools that guide founders through establishing governance structures, multi-dimensional profiles that showcase both social and crypto identity, an intuitive proposal system that makes participation natural, and rich posting tools that foster meaningful discussions. Each element was designed to scale with communities as they grow and evolve.
A proposal doesn't feel like a complex governance mechanism – it feels like starting an important conversation. Community creation isn't about setting up smart contracts – it's about bringing people together around shared interests and goals.
The magic of Web3 communities emerges when we strip away the complexity and focus on human connection. Looking at thriving crypto communities, you'll notice they're not built on tokenomics alone – they're powered by shared purpose, meaningful participation, and collective decision-making.
Social coordination in Web3 doesn't have to feel like reading a technical whitepaper or navigating complex governance systems. By starting with human interaction patterns and working backwards, we're creating spaces where community formation feels natural and governance becomes second nature.
The development journey pushed us to rethink every aspect of crypto-social interactions. Our research showed that successful Web3 communities need both familiar social patterns and innovative governance tools. This led to key architectural decisions: a mainbar that seamlessly blends traditional social features with crypto-specific elements, a contextual sidebar that adapts to different community needs, and profile pages that tell a complete story of both social and on-chain activity.
Community and profile design became a crucial focus - moving beyond the typical wallet-as-identity model to create rich personal spaces where reputation, governance participation, and social connections come together naturally. We built navigation structures that make complex Web3 interactions feel intuitive, whether you're creating a proposal or engaging in community discussions.
The platform focuses on four core elements: seamless community creation tools that guide founders through establishing governance structures, multi-dimensional profiles that showcase both social and crypto identity, an intuitive proposal system that makes participation natural, and rich posting tools that foster meaningful discussions. Each element was designed to scale with communities as they grow and evolve.
A proposal doesn't feel like a complex governance mechanism – it feels like starting an important conversation. Community creation isn't about setting up smart contracts – it's about bringing people together around shared interests and goals.
Create Account / Connect Wallet Flow
Create Account / Connect Wallet Flow
Connecting your wallet and creating or linking an account
Create a Community Flow
Create a Community Flow
Main flow of community creation screens. From basic naming and identity to governance and permissions management. After creation, the user is prompted to take steps to propagate their community
Main flow of community creation screens. From basic naming and identity to governance and permissions management. After creation, the user is prompted to take steps to propagate their community.
Community Home Development
Community Home Development
If a User is creating an open event in a public space with no RSVP cap, it reads based on the location selected so the user can acknowledge this as well as links them to the preferred permit if they want to learn more.
A newly created community vs viewing an active one as a user
Post, Proposal and Poll Creation
Post, Proposal and Poll Creation
Creation of a post, poll or proposal
Duration
Roughly 1 year
Roles played
Product Design Lead
Team
Led two product designers and one graphic designer
Collaborated with Engineering, Growth and Business Teams